Aapno Store Blog

Monday, December 6, 2010

Lehariya: Wavy, Vibrant, Women...


‘Lehariya’ is a famous style of printing. This print is distinct because of its ripple effect. It is a pattern in which diagonal wavy stripes are formed by the fold-resist dyeing technique called Lehariya. Lehariya sarees, ghaghra and salwar kameez are very famous among the rajasthani women. As the monsoon arrives, lehariya takes over every part of the life of Rajasthanis. Dresses with lehariya print are mostly worn on Teej festival. It is the essence of the Rajputi dress. Apart from the sarees and ghaghras worn by ladies, the ‘pagri’ (turban) with lehariya print is famous among the men. Lehariya generally comes in contrasting color combinations. Color combinations like pink and purple, red and yellow are some of the most liked combinations. Combination of yellow and green is famous with the name of ‘Nimbu-Mirchi’. The white waves in a bright color like pink, orange, magenta makes the dress material more graceful.

Aapno store brings you a wide variety of Lehariya sarees, dupattas and dress material which has been brought exclusively from the roots of Rajasthan that may surely please the eyes of the onlookers.

Women draped in the sarees with wavy stripes of bright and vibrant colors look so pretty that they can be the soul of any event with the touch of lehariya dress material from Aapno store.

Tuesday, November 16, 2010

Kantha Embroidery: Emotions of an artist.



Kantha embroidery involves a simple running stitch. It is the way the embroidery has been used that makes it extra ordinary. The cloth is given layers that were kept together by the stitches. The cloth has multiple uses. It could be used to sleep on or as a light blanket. Kantha is said to be “Dorukha” meaning turning the worn out and old textiles and fabrics to things of beauty.
Kantha evolved out of necessity to drape or protect against cold. Kantha in Sanskrit means rags. It can rightly be called the recycling art. The precious silks and muslins when become worn out, women instead of throwing them away, piled them in layers and stitched. This Kantha work became very much popular and generated huge demand for itself in the fashion world due to its attractive designs and art. Kantha was also said to be lady’s self expression. The real Kantha narrates a story, the emotions and the life of the artist.
Aapno store travelled through the special zones of Rajasthan to explore the best of Kantha work textiles for you. Kantha work textiles at Aapno Store are exclusive and are very rare to find in the local markets.
Check out the Kantha work bed spreads, pillow-covers, cushion covers, dress materials and much more only at Aapno Store. www.aapnostore.com

Wednesday, November 10, 2010

Sanganeri Print of Rajasthan.


Rajasthan is famous in India for its dyeing, printing and embroidery cloth since centuries. Floral, geometrical or animal motifs are major designs of printing. Sanganer is about 8 kilometers south-east of Jaipur. It is famous for dyeing and printing of colorful dresses, bed sheets, curtains, dress material and variety of other textiles. Sanganer is the center for block and screen printed cotton cloth. There are at present, about 125 hand block printing units in Sanganer. Sanganer was renowned for its small decorative and delicate floral patterns, which was printed on fine cotton and silk.

Aapno Store brings you a wide range of fabrics which include bed sheets, quilts, kurtis, dress materials and much more. Aapno Store has handpicked this collection directly from the manufacturing units in Sanganer.

The fascinating range of block-printed fabric in bold colors may be further embellished by embroidery. The sanganeri block prints usually consist of floral motif. Basic colors are scarlet, black and brown. But now, with increasing technology and use of synthetic dyes, unusual combinations of scarlet and pink, purple and orange, turquoise and green gaining market demand. The sanganer prints are always on a white background famous for its artistry and intricacy of design.

Check out this fascinating collection of Sanganeri prints only at Aapno Store.

Tuesday, November 2, 2010

Dhanteras


Dhanteras marks the first day of five-days-long Diwali Festival. Dhanteras Festival, also known as Dhantrayodashi or Dhanwantari Triodasi, falls on the auspicious thirteenth lunar day of Krishna Paksha in the Hindu month of Kartik (October/November). In the word Dhanteras, "Dhan" stands for wealth. On Dhanteras Goddess Laxmi is worshiped to provide prosperity and well being. Hence Dhan Teras holds a lot more significance for the business community.

A very interesting story about Dhanteras Festival says that once the sixteen year old son of King Hima was doomed to die by a snake-bite on the fourth day of his marriage as per his horoscope. On that particular fourth day of his marriage his young wife did not allow him to sleep. She laid all the ornaments and lots of gold and silver coins in a big heap at the entrance of her husband's boudoir and lighted innumerable lamps all over the place. And she went on telling stories and singing songs.

When Yama, the god of Death arrived there in the guise of a Serpent his eyes got blinded by that dazzle of those brilliant lights and he could not enter the Prince's chamber. So he climbed on top of the heap of the ornaments and coins and sat there whole night listening to the melodious songs. In the morning he quietly went away. Thus the young wife saved her husband from the clutches of death. Since then this day of Dhanteras came to be known as the day of "Yamadeepdaan" and lamps are kept burning throughout the night in reverential adoration to Yam, the god of Death.

According to another popular legend, when the gods and demons churned the ocean for Amrit or nectar, Dhanavantri (the physician of the gods and an incarnation of Vishnu) emerged carrying a jar of the elixir on the day of Dhanteras.

To mark the auspicious day, houses and business premises are renovated and decorated. Entrances are made colorful with lovely traditional motifs of Rangoli designs to welcome the Goddess of Wealth and Prosperity. To indicate her long-awaited arrival, small footprints are drawn with rice flour and vermilion powder all over the houses. Lamps are kept burning all through the nights.

On Dhanteras Hindus consider it auspicious to purchase gold or silver articles or at least one or two new utensils. It is believed that new “Dhan” or some form of precious metal is a sign of good luck. "Laxmi-Puja" is performed in the evenings when tiny Diyas of clay are lighted to drive away the shadows of evil spirits. "Bhajans"-devotional songs- in praise of Goddess Laxmi are also sung.

Dhanteras is celebrated with gusto and enthusiasm. "Lakshmi-Puja" is performed in the evenings when tiny diyas of clay are lighted to drive away the shadows of evil spirits. Bhajans ir devotional songs- in praise of Goddess Laxmi are sung and "Naivedya" of traditional sweets is offered to the Goddess. There is a peculiar custom in Maharashtra to lightly pound dry coriander seeds with jaggery and offer as Naivedya.

In villages cattle are adorned and worshiped by farmers as they form the main source of their income. In south cows are offered special veneration as they are supposed to be the incarnation of Goddess Lakshmi and therefore they are adorned and worshiped on this day.

Monday, October 25, 2010

Karva Chauth



The traditional Indian calendar is one long pageant of colorful festivals, a colorful mosaic of festivals, fairs and fasts as diverse as the land itself. The festival and fast of Karva Chauth is celebrated with much exuberance and fanfare. It is considered an important and auspicious day for married women. A married woman celebrates this day with great fervor and dedication, by observing a fast and praying for the long life of her husband. The fast is observed during the month of Kartik on the fourth day of Krishna Paksha (descending moon). This generally falls in the month of October. This year Karwa Chauth is on October26, 2010

The earliest reference of a Karva Chauth can be found in the great epic of Mahabharata. As per Mahabharata, Arjun, a supreme warrior and one of the Pandavas, went to the Nilgiri Hills to offer his prayers and worship the gods. Draupadi, wife of the Pandavas, was accompanying him. On the way, Draupadi was struck with fear believing that she was alone in the forest with no one to protect her. As she treated Lord Krishna as her Brother, she invoked him to appear before her and help her out of this grave situation.

On listening to her fear and perplexity, Lord Krishna cited an example of Goddess Parvati. Parvati in a similar situation asked Lord Shiva's help. Lord Shiva explained to her that to ward off such apprehensions, a woman could observe a fast on Kartik Krishna Chaturthi as a remedy. Lord Krishna advised Draupadi to undertake this fast and also assured her of he victory of the Pandavas. Women also pray to Lord Ganesha for the fulfillment of all their wishes.

The fast has all the trappings of festivity. In Rajasthan, Women dress up in their best finery, with henna-decked hands, bindis, colorful bangles, vermilion in their hair-parting and the best of jewelery. However, they do not eat even a morsel of food, neither drink a drop of water, from dawn till the moon rises. Finally, when the moon is sighted, the wife goes out to view it. The moon is worshiped and then she turns to view her husband's face through the pores of a sieve, praying for his long life. After performing the puja, its finally time for food.

Monday, October 18, 2010

Diwali Diyas


Diwali or Deepawali is the festival of lights and sweetness. It is basically a symbol of the victory of good over evil, brightness over darkness, and truth over falsity. Each and every legend associated with this fabulous festival gives the same message. The thick dark new-moon (Amavasya) night on which the Diwali festival is celebrated, seems like a full-moon (Purnima) night, because of the effulgent light of numerous diyas or deepaks lighted on this night. These diyas not only make Diwali, the festival of lights, but they also symbolize the supremacy and consequence of brightness over darkness. The same message is given by the Hindu Upanishads by saying, “Asato Ma Sadgamaya”. The lighted diyas on Diwali also remind us of the same teaching of the Upanishads.

Diya can be defined as a small earthen lamp that is specially lit on Diwali for pujan and decoration purposes. A cotton wick is used in diyas, and oil or ghee serves as the burning fuel. Diyas are plain and colored, big and small, simple and fancy, and so. Different types of diyas are appropriate for different applications.


As the festive season approaches near, markets get flooded with various types of gifts, decoration, and puja items. The crafted and designer diyas are one of the big attractions in such markets. Diyas embellished with zari, painted patterns, mirrors, etc. are quite enticing by their very appearance.

Aapno Store brings you a multitude of handcrafted items made by ceramic and handicraft artists throughout the Rajasthan. Diwali diyas are one of the major attractions this festive season. Aapno Store showcase beautifully handcrafted multicolored and vibrant colored diyas.


However old may be the tradition of diyas on Diwali, it has never lost its significance and charm. Diwali celebrations are incomplete and graceless without the use of Diwali diyas. There is no doubt, diyas were, are, and will remain a significant part of the Diwali festival.

Wednesday, October 13, 2010

“Warm and Cozy” Rajasthani Quilts.


Rajasthani quilts are a specialty of Jaipur in Rajasthan, the desert region of north-west India. Nobody quite knows when and how this mini marvel came into being. Why did Rajasthan alone become the home of this unique form of winter covering when quilts were common all over? Certain factors seem to have played a part, the inhospitable desert terrain, the bitter winter and the age-old Rajasthani penchant for being constantly on the move. Sundown in winter always sent the temperatures plummeting among the dunes. For those who stayed home, there was warmth enough but to many a Rajasthani male, home was none other than the dunes themselves with only the sky for cover. Princes and chieftains on the warpath, soldiers in the saddle, banjaras (gypsies), bhopas (itinerant bards), shepherds, traders, camel caravans rolling along the featureless sands on private business all needed something to keep the chill out without adding significantly to their saddle bags. And some genius who remains unsung to this day found the perfect answer in the Jaipuri quilt.

Aapno Store brings you a wide range of Stylish and comfortable Quilts. All the quilts are of beautiful and exclusive designs. Their elegancy would add a style and beauty to your décor. Made in variety of colors, style, fabrics and threads these quilts by Aapno Store would bring special touch to your emotions.

Saturday, October 9, 2010

Puppetry - Ancient Form of Merriment


Rajasthani Puppets are string marionettes that originate from the state of Rajasthan in India. The puppets are controlled by a single string that passes from the top of the puppet over the puppeteers. Characteristic to this form are the shrill voices produced by the lead puppeteer which are spoken through a bamboo reed. The art of Rajasthani puppetry (also called Kathputli) originated a thousand years ago when the Bhatt community began to practice this art. Puppetry is one of the most costly medium of entertainment, it involve activities like drawing, painting, wood carving, carpentry, plaster cast making, clay modeling, costume designing, story, script writing, dramatization, song and music composition.

Patronised by many ruling families in the state, it soon grew into a major art form of the region. Due to the invasion of Rajasthan by the Mughals, Kathputli gradually lost its importance. It has been one of the oldest forms of entertainment. Historically, these puppets were not only a source of entertainment, but also provided moral and social education. The shows tackled problems like the dowry system, women's empowerment, illiteracy, poverty, unemployment, and cleanliness. These puppet shows made people aware of the social problems that everybody was facing and also showed ways of solving them.

Monday, October 4, 2010















Etnic Watch made out of Rajasthani handicraft. Ideal for drawing and living rooms.
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Exquisite woodcraft at Aapno Store


Rajasthan is famed for its exquisite woodcraft. Aapno Store brings you an exclusive and antique hand carved wood craft collection from all over Rajasthan and beyond. Hand carved wooden screens, friezes and jharokas (windows) of latticework or Jali, furniture (cabinets, stools, chairs, tables and cupboards) and house hold items (boxes, picture frames, spoons and ladles) are made of wood. Aapno Store has recognized that Barmer, Jodhpur, Kishangarh and Shekhawati regions have all their unique styles of furniture making and then decided to directly contact the artisans, so that you could avail these meticulously designed wood craft at most reasonable rates.

The miniature paintings embossed sleek tables and chairs at Aapno Store which is sourced from Barmer have made a name for themselves while the quaint Jodhpur pieces lend an old world charm to the homes. Ornate designing and intricate patterns provide these furniture a rich and opulent look.

Tilonia Furniture at Aapno Store is famous for the designs woven out in jute. Wooden frames are coupled with jute or leather to create beautiful woodwork furniture. Beautifully designed Sheeham (rosewood), Aam (mango wood), and acacia arabica are embellished with traditional Mughal motifs and patterns.

Friday, October 1, 2010

Turban: The Crown of Rajasthan!!!

The turbans of Rajasthan are the most colorful and impressive in whole of the India. The use of turbans was basically started by the Rajput community, who reside in the Indian state of Rajasthan. They used to wear distinct turbans and the Hindi pronunciation of turban is Paag, Safa or Pagri. Aapno Store went across local Rajasthan borders and different villages to bring a mesmerizing collection of these colorful Turbans for you. Once you experience the royal culture of Rajasthan, you will be amazed with the variations of colorful turbans.

It is said that the style of the turban changes with every 15 km you travel within the geographical boundaries of Rajasthan. In some parts of the region, the size of turban indicates the position of the person in the society they live.
Relevance Behind Each Colored Turban!!!
Turbans add brilliant splash of color and style to monotonous and barren lands. Each color has its own importance and significance like Ochre is the color of the mendicant, while the saffron is commonly worn at the time of weddings.

In Rajasthan each caste have their own distinguishing colors, by which they are recognized, like shepherds wear red turbans, Bishnois, who are known as the most nomadic shepherd tribes and environmental conservationists, always wear white turbans and the other tribal communities wear printed turbans

Seasonal Turbans!!!

Some turban colors are seasonal to wear like in between February and March, flowers bloom and crops are harvested, it makes the best time for tourists to see the royal Rajasthani men, wearing a falgunia turban having white and red designs. In the month of July, the predominant color is motiya or pearl pink. A green and pink striped or yellow and red striped lahariya turban, where the colors are tie dyed in waves, are worn during the time of monsoon

Different Turbans For Different Festivals!!!
The famous Black Chunari (tie dyed) with the red borders is mainly used at the time of Diwali (festival of lights). The Falgunia Turban, having white and red patterns is worn at the time of Holi (festival of color. The Mothara turban, with tiny round designs is worn at the time of Raksha Bandhan (festival, when brothers pledge to protect sisters). Yellow turban for Basant Panchami (spring festival) and the light pink turban is wore in the month of October, at the time of Sharad Poornima (full moon night). Commonly called a Safa, this beautiful turban is nine meters long and about one meter wide.

Advantages of Turbans!!!

The turban's size and shape is influenced by the climatic conditions of the different regions. Turbans in the hot desert areas are large and loose. Farmers and shepherds, who need constant protection from the elements of nature, wear some of the most voluminous turbans. They also have many practical functions. Exhausted travelers use it as a pillow, a blanket or a towel. Water, if muddy, can be strained through a turban. Unraveled, it can be used as a rope to draw water from a well with a bucket. The Maharajahs of Rajasthan were known for their colorful traditional costumes and grand turbans. The people of Rajasthan down the years would adopt approximately the same style of headgear as the reigning king.

Wednesday, September 29, 2010

Journey through Mazes of Block Print


Rajasthan is the heartland of hand-block printing. Aapno Store is soon going to introduce stunning, unusual combinations of scarlet shocking pink, purple and orange, turquoise and parrot green, saffron and crimson, shot with gold and silver which would steal the limelight in any gathering.

The process of hand block printing includes artisans to soak carved wooden blocks in different colors and then paste them on the fabric thus creating some magical wonder on the piece of cloth. Aapno Store brings you an exquisite collection of floral prints and designs made in vegetable colour which is the specialty of Rajasthan block printing.

The art of Khari or overprinting in gold is also practiced in Rajasthan. This makes the traditional form of block printing even more charming and contemporary.

Tuesday, September 28, 2010

Swinging With the Beat - At Aapno Store.

Aapno Store

The vibrancy of Rajasthan is never completely discovered until you engulf yourself in the music and dance of it. Aapno Store brings you best of the untouched music collection from across the roots of Rajasthan.

Patronized by erstwhile royalty, the music and dance of Rajasthan follows a legacy that dated back to several centuries. The rich folklore and culture has added some more sparkles to its glory making Rajasthani dance and music a treasured jewel in Indian culture.

Be it the mesmerizing melody of Sarangi or Shahnai or the cymbal like sound of 'manjeera' or the foot tapping beats of 'khartal' or 'dhol', when this collection discovered by Aapno Store embrace each other on the occasion of a lively dance performance, a magical ambience is created in the golden beauty of Rajasthan.

The grace and beauty of the 'ghoomar', 'gair' and 'sapera ' are increased many fold with the enchanting music and song performance by the professional and folk artists. The folk songs discovered by Aapno Store narrate the rich folklore and imperial heritage of the state that has been captivating the entire world for many centuries.

Sunday, September 26, 2010

Lost In the Hues of Tie and Dye


Just like any other region of the world, Rajasthan also specializes in emerging some excellent fabric and the most precious one of the state being tie and dye work which is also called 'bandhni' in local language. Heart-warming designs, dyed in a particular style, this age old artistry reign supreme in Rajasthan. The art of bandhani is highly skilled process and Rajasthani artisans have come a long way in developing new designs and patterns every time fashion statement changed here. Now the tie and dye clothes are one of the most exported fabrics of India which also carries a part of Rajasthan with it.

Lahariya, Mothda, Ekdali and Shikari are the most popular patterns amongst all the styles of bandhni and every design exhibit a unique look and nature. Lahariya and Mothra are similar designs where Lahariya has long lines in various shades running diagonally through the entire piece of cloth and Mothra showcases a checked effect with opposite diagonals. The human and animal figures depicting nicely in the dazzling colours is the identity of Shikari bandhni. Ekdali pattern flaunts small circles and squares in different shades of colour and the cluster of three, four and seven multi coloured dots make it even more gorgeous. Sikar and Jodhpur are the most favoured destinations for excellent tie and dye work while Jaipur, Barmer, Pali, Udaipur and Nathdwada are still on their way to attain the maximum height.

Aapno Store brings you a mesmerizing collection of tie and die Laharia, Mothda Bandhni and much more at the most reasonable prices.


Friday, September 24, 2010

Cuisines of Rajasthan- Royal pamper to my taste buds.


The Rajasthani food boasts of a tempting variety of vegetarian and non-vegetarian dishes. In Rajasthan, the food is predominantly cooked in pure ghee. Its aroma and taste will linger in your mouth long after you left the dining area.

The ancient princely state of Rajasthan gave rise to a royal cuisine. The Rajas who went on hunting expeditions ate the meat or the fowl that they brought back. Even today, Rajasthani princely feasts flaunt meat cuisines that are incomparable. In contrast are the vegetarian Rajasthanis. Their food cooked in pure ghee is famous for its mouth- watering aroma. Some of the widely renowned Rajasthani Cuisines are dal-bati, besan-chakki, churma, jhajariya, gevar, balusahi, tarfini, raabdi, bail-gatte, panchkoota, chaavadi, laapasi, nukhti, googri and dhungari hui chaach. The most interesting fact of Rajasthani food is that some recipes are passed on by generations to generations.

Rajasthan's tastiest curries are based on the use of pulses or gram flour. Dry fruits, spices and yogurt are used in many delicacies. Rajasthan can also boast of a vast array of savories and sun-dried snacks. Be it dal baati and churma or missi roti , one always ends up licking his fingers.

Your tummy will scream "No more!" But you won't stop!!!

Lacquer (Lac) Jewellery- A graceful touch of Rajasthan.

Rajasthan is considered to be the crafts paradise of India. Some of the most attractive Indian jewellery comes from the land of Rajasthan. In colors, concepts and workmanship – the handicraft of Rajasthan is incomparable. The ethnic aura makes Rajasthan an absolute collector's delight. Rajasthani jewellery has a vast and varied tradition.

Lacquer (Lac Bangle) is one of the most popular jewellery manufactured in Rajasthan with Indian traditional touch that has been widely appreciated by global consumers. They are durable products finished with natural colors and fine designing. Lacquer bangles are worn as an auspicious sign and good omen. These are made in an amazing variety of designs and colors – some in flat colors, some iridescent or marbles, while others flash white fire from rhinestones or tiny mirrors at the turn of the wrist. It goes well with the traditional wear as sari and lehnga, and a wonderful contrast with western wear as jeans and skirts. Bangle is just not another piece of jewellery that is worn around the wrist or arm, this jewellery is the most acclaimed and widely used in Indian subcontinent.

Lacquer articles get about a graceful and tempting touch to the décor. It is always delicately used to make beautiful Lacquer articles which truly have an appealing & heritage look.

Lacquer Jewellery is the perfect fashion statement in traditional as well as modern fashion scenario as it emphasizes any outfit due to its various styles, colors and sizes. In Lacquer jewellery wide product range includes Lacquer Earrings, Lacquer Bangles and Lacquer Bracelets etc.

Aapno Store offers you a wide range of Lacquer articles and items at their unique and beautiful style & at discounted wholesale prices.

Wednesday, September 22, 2010

Jodhpuri Mojris – The Shahi (Royal) Boot.


Footwear has always been an essential part of any attire or costume. The list of Indian footwear is never complete without the mention of handmade mojris or jutis, associated with numerous cultures in India. Whether you are looking for embroidered mojaris, beaded mojris or just a plain pair, they exist in abundance and are simply fascinating. Various regions of India are known for their specific versions of jutis that can be worn on numerous festive and celebratory occasions.

Whether or not a footwear connoisseur, you must have heard about the Jodhpuri jutis, popular all across India and the world. Mojris of Jodhpur (Rajasthan) are a favorite of all, regardless of the communities they belong to. Jodhpur footwear is famous throughout India. The catalogue of Indian footwear is incomplete without the mention of Mojris of Jodhpur, Rajasthan. Also known as Jodhpuri Jutis, this footwear can help give a royal touch to your dresses. These jutis are normally hand crafted and are available in a variety of shades and designs. Jodhpuri jutis are a perfect match for traditional attires like Sherwanis, Achkans, kurta pajama and of course Jodhpuri suits. Jodhpuri jutis add a royal touch to your personality.

Monday, September 20, 2010

Blue Pottery in Rajasthan

Rajasthan is diverse in many aspects. And one can easily find this diversity in profusion of domestic pottery that is found in multiple shapes and sizes. This aspect is almost inseparable from any Indian scene.

Blue pottery is another traditional pottery art which has flourished globally with enormous potential.

Blue pottery though Turko-Persian in origin, is widely recognized as a traditional craft of Jaipur. Legend has it that blue pottery came to Jaipur in the early 19th century when Sawai Ram Singhji II (1835 – 1880) set up a school of Art and encouraged artists and craftsmen from all over the country to come and settle here in Jaipur – a tradition started by his fore-fathers.

Blue Pottery is based on ground quartz. The dough is pressed into moulds and the unfired pieces are hand painted with oxide colors, dipped in clear glaze and fired once in wooden kilns. The process is very tedious and time consuming. Not only did it require time and patience but also money.

Blue pottery product range consists of items such as bowls, plates, and vases. It also consists of bead jewellery and is majorly survived as a decorative item – ideal for gifts and souvenirs.

At Aapno Store we stock a handpicked collection of genuine Blue Pottery, sourced directly from craftsmen, thus ensuring enticing prices for all individuals. You can also contact us for corporate gifting bulk orders.

Sunday, September 19, 2010

Rajasthan Leather Craft

Rajasthani leather craft and craftsmanship is famous worldwide. Most of the leather products in Rajasthan are made up of camel hide. Though leather stuff is available in almost all part of Rajasthan but Bikaner is most popular as the centre where leather commodities are produced.

Craftsmanship is rooted in the tribal communities of Rajasthan as this is their sole mode of earning.Earlier artisans used to work under royal patronage but as the social system changes their condition deteriorated. Later it was revived & plays an important role in to the state’s economy.

Jootis & Mojari’s are the most famous products made out of leather . Apart from these two you can find leather bags, saddles, pouches, hats, lampshades, hip flask, perfume cases, water pots & what not.

Both men & women are occupied in this profession. Usually, men does the work of tanning, cutting & stitching whereas women give the touch ups in the form of embroidery & ornamentation. Jaipur and Jodhpur are famous for leather footwear. Jootis & Mojari’s, apart from their looks, are very comfortable to wear.

Saturday, September 18, 2010

Aapno Store : The conceptualization

Rajasthan, a land of colors, offers such magnetic attractions that forces people from across the world to visit this princely state time and again.

The culture, the heritage, the food and last but not the least the shopping attracts people in huge numbers to this state.

Rajasthan is such a vast state that even though you may be traveling here it is still not possible to cover the entire state and witness its rich culture.

The leather work of Jaisalmer/Barmer, sanganeri prints from Jaipur, handicrafts from Jodhpur, marble arts from Udaipur/Makrana, tye & dye fabrics, wood work, miniature paintings, quilts & furnishings, blue pottery, puppets and the list goes on and on.

It is not possible to buy all in one single trip to this heavenly state and that sense of disappointment still stays in the heart despite witnessing such great culture and heritage from close quarters. And not being able to buy sitting at home outside Rajasthan/India is another drawback faced by every one.

AAPNO STORE brings to you all traditional and contemporary stuff Rajasthan is famous for by just a click of button. This is Rajasthan’s first complete online e-commerce enabled store catering to the needs of every customer.

“Aapno” means “OURS” in Rajasthan. Yes this is truly your store working on a pure philosophy of what customer wants. We have added items after deep research on the customer’s preference and their buying habits. All the items included in our portfolio are sourced from the manufacturer directly and hence are offered to end customer at very affordable prices.

Being an online portal, our prices are fixed for all. Hence the customer is assured of getting an honest & authentic deal with out chances of any negotiations.

Our working methodology is on volumes and hence these aggressive prices are offered. Sourcing the items directly from the manufacturers also ensures elimination of different channels and hence quality is thoroughly assured on all products.